What is the result of selecting the None identity stitching option when creating a new merge policy?

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Selecting the None identity stitching option when creating a new merge policy leads to a scenario where profiles will not merge. This means that for a single customer, multiple profiles will exist rather than consolidating their data into a unified profile. Identity stitching is a critical process in understanding and linking various interactions and data points to a single customer, ensuring that all relevant information contributes to a comprehensive profile.

When the None option is chosen, it effectively disables this merging functionality. Consequently, any interactions or activities associated with that customer are kept separate and distinct across different profiles. This can lead to challenges in data management and customer insights, as the system fails to create a holistic view of the customer based on their various interactions with the brand or organization.

In contrast, the other options imply functionalities related to automatic merging or specific criteria for consideration, which do not apply when choosing the None option.